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Smart Money: A Guide to Strategic Startup Investment

Smart Money: A Guide to Strategic Startup Investment

March 15, 2024

In today's dynamic startup ecosystem, smart capital is more than just funding—it's about creating lasting partnerships that drive sustainable growth. At Lorry Capital, we've developed a framework that helps us identify and nurture promising ventures.

Key Investment Principles

1. Team First

The right founding team can pivot and adapt through challenges, making it our primary consideration in any investment decision.

2. Market Timing

Understanding market readiness and timing is crucial for startup success. We look for solutions that address current needs while anticipating future trends.

3. Sustainable Growth

We prioritize startups with clear paths to profitability over those focused solely on rapid scaling.

Building Long-Term Value

Success in startup investment comes from patience, strategic support, and a deep understanding of both market dynamics and human potential. It's about finding the right balance between innovation and execution.